Detailed explanation of the techniques used in the creation of our interactive poster.

In our glogster, we tried to incorporate all the techniques we learned in school. Although we didin’t use all of them we got most of them. We went for the logic and the emotional approach, pathos and logos. We make them understand that if they join our academy, they are actually doing good because they are donating to charity, and if you are donating to hungry kids in Africa then that means you’re a good person right? We used testimonials from famous people, such as Ocelote, we used the following quote:” I´m glad I can now support my home with money just by streaming and going to tournaments.I want to thank the academy for helping me raise my ELO”

And lastly, we used shock advertising, which is shown in how we showed a video of the african kids, and a gamer going to see them, and showed how they were so underfed.

# description of advertising campaign

Our campaign is of utmost importance to the Mackay community, the games are often under appreciated by teachers as a method to teach values to kids. Through games you are forced to learn how to work cohesively with a team, and to respect them as equals, or else they won't try to help you when you're in need. Our target audience, is off course the whole Mackay community, everyone from play group up to 4th medio. Through this campaign what we hope to achieve, is more people joining our academy that we started. To advertise and get this academy known we used pamphlets, glogsters and even radio commercials! We had a three-part campaign, in which we first started by making pamphlets, after this we proceeded to make glogsters, which are online interactive posters, and to finish it off we made a radio commercial. This was the description of our advertising campaign.

Glogster link

http://www.glogster.com/pinkie314/e-sports-academy-pinkie-3-14/g-6krd6bqg5apindcg43f7ca0

link for the glogster, open to constructive criticism

The power of words activity

1: This video portrays the image of power via the use of words. They show a blind man who doesn't get any spare change from the people who walk by his sign, when a young man feels compassion for him and decides to change the words in his sign. He used more powerful and meaningful words which made him get a lot more money. this portrays the power of the words.

2: The first sign uses pathos, by appealing to the peoples guilt; he is blind and cannot work, while people who can cannot spare him any money. The sign is poorly written and doesn't do a very good job at appealing to people's feelings. The second sign says "this is a beautiful day, but I can NOT see it". This sign uses the same technique of appealing to peoples emotions but uses a approach of making the other person understand how handicapped he is.

3: On the first sign people just walk by him, and the few people that actually give him money just walk by quickly not giving him much attention.

4: The reaction of people, when seeing the second sign was immediately going to him and sparing him a little money. 

5: The video effectively conveys the power of words, by showing how conveying the same message but with different words can change so much how to people see you, and react towards you.

P 162 answers

1: the problem with video recording and distribution is that it makes it very easy for people to access these movies or shows the film industry makes and people can just get them for free from their home, why bother leaving home and paying when you can get it for free in the safety of your home? this negatively affects the film industry.

2: the radio and television can broadcast these new movies/songs and people can just listen/watch all these media for free, but there is also a good side to this, it´s practically free advertising because people get to listen to a free sample of your music and if they like it, they will buy it when if they hadn´t heard your music for free they would have probably never heard your music or watched your movie.

3: the negative impact the internet has had with the mass media is that all the products of sound or film can be distributed for free in different sites such as piratebay. But then again it also has the same positive side that radio and television has as in its free advertising. The effect of the internet was massive connection for everyone and anywhere in the world, which is good for sending a message or commercial to anyone, but bad because its very easy to distribute these products.

4: the big difference between proffesionals and amateurs when distributing this film and sound is that proffesionals make sure they appeal to as much npeople as possible with a as broad as possible mindset, they make music with low personality so that its very hard to not like it, while on the other hand amateurs are only worried about appealing their own audience which is smaller but more critic and harder to appeal. These two roles can in some cases be interchageable but most proffesionals would never sacrifrice the profit just to appeal to a more select audience, and on the other hand most amateurs frown upon this bland music that is just made to appeal to everyone, although some amateurs would go mainstream if given a chance, although this is highly frowned upon in the internet community