# description of advertising campaign

Our campaign is of utmost importance to the Mackay community, the games are often under appreciated by teachers as a method to teach values to kids. Through games you are forced to learn how to work cohesively with a team, and to respect them as equals, or else they won't try to help you when you're in need. Our target audience, is off course the whole Mackay community, everyone from play group up to 4th medio. Through this campaign what we hope to achieve, is more people joining our academy that we started. To advertise and get this academy known we used pamphlets, glogsters and even radio commercials! We had a three-part campaign, in which we first started by making pamphlets, after this we proceeded to make glogsters, which are online interactive posters, and to finish it off we made a radio commercial. This was the description of our advertising campaign.